Guild Wars 3™ – Our Guild Wars Philosophy

Summary

Hello, *Guild Wars®* community!

Today's *Guild Wars 3*™ update is a big one, as I'm going to be talking about the core philosophy that defines the way we make games. So grab a cup of your favorite drink, sit back (or lean forward), and relax…it's reading time.

When we set out to build *Guild Wars 3*, we didn't start by asking what a sequel should look like. We started with something more fundamental: the core philosophy that defines how we have built games at ArenaNet over the last twenty-one years. Our philosophy is relatively simple. When we make a new game, we take an inventory of the genre at the time—the good and the bad. Then, we identify player problems, frustrations, and limitations and we ask: how could we solve them?

Today, I'm going to talk about four core elements players have come to know and love about *Guild Wars* games that arose from this approach to game development. These are expectations we know players have of any *Guild Wars* game as a result of the innovations we've delivered on over the years, and I want to share how we're applying those expectations to *Guild Wars 3*.

1. No subscription fees.

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Excerpt – the full text belongs to the publisher.